Laurie Hofmann is a partner and co-founder at Ovation Lab where she leads initiatives that elevate personalized, whole-person care through innovative, evidence-based research, education, and clinical solutions. Her work focuses on broadening awareness, credibility, and expanding access to functional and longevity medicine by bridging the gap between emerging science and successful clinical implementation.

Laurie is passionate about catalyzing and fostering collaborations that span conventional medical systems, educational institutions, industry partners, and leading thinkers—recognizing each as an essential and interdependent force in the evolving ecosystem of personalized, precision medicine. Her work consistently brings diverse stakeholders together to accelerate progress, align purpose, and unlock scalable solutions for functional, integrative, and longevity medicine.

A seasoned leader and mentor,  Laurie is the immediate past CEO and Board Chair of The Institute for Functional Medicine, where she led the global expansion of functional medicine education and clinical training. With over 30 years of experience in functional and longevity medicine, wellness, personalized nutrition, and the natural products ecosystem, she has helped shape the field’s evolution and adoption worldwide. Laurie serves on multiple advisory boards and as a trusted advisor and leadership consultant to businesses, organizations, and thought leaders seeking to enter or expand their reach into the health care practitioner channel.

Laurie was presented with the distinguished Linus Pauling Functional Medicine award in 2021 given to individuals who have significantly contributed to the advancement and development of functional medicine.